Marvelous Nike Packaging Sustainability

Nike developed its North Star to guide them for the long term by defining what sustainable products and a sustainable company would look like.

Nike packaging sustainability. Nikes North Star. As an industry leader Nike could serve as a mentor to its supply chain partners while also being an industry leader in the types of measures and standards used to measure sustainability. The recently released Space Hippie trainers were shipped in a smaller lighter box that was created by Nike to reduce the amount.

Beyond reusing Nike also manufactures some of its most iconic products in a sustainable way. Discover a circuit training shoe made with at least 20 recycled material by weight designed to support you and the planet. Nike has introduced less wasteful packaging.

Nike has partnered with Taiwanese architect and engineer Arthur Huang to design sustainable and responsible Air Max packaging. We worked with Nike. They are pioneering the use of natural materials extracted from plants and seaweed to create packaging with low environmental impact.

Though Nike has made a few positive changes to its environmental practices and is a member of the Sustainable Apparel Coalition it still has a way to go before it can truly be called a sustainable brand. During SSCs benchmarking process we seek to ensure that a companys products are designed manufactured and used in a safe healthy and environmentally responsible way. Discover how a basketball shoe designed with at least 25 recycled material by weight is the next step in Nike.

In fact Air is one of Nikes most sustainable innovations. The packaging is part of a pilot program that supports the companys goal to achieve 100 percent sustainable packaging by 2020. This isnt Nikes first foray into sharing resources that provide insight into its design thinking and guidance toward use of more sustainable materials.

Furthermore Nike could work on its own stores to make them more sustainable eg reducing energy consumption using eco-friendly shopping bags. Last year Nike released its free Circular Design Guide championing a future that embraces sustainable practices where you create a product that is not only durable and long. Makes garments that are built to last and its commitment to sustainability does not end at the point of sale.